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Veteran Transformers writer Simon Furman helmed the IDW continuity in its infancy, writing almost every series and one-shot to be released in its first few years. It began with 2005's Infiltration series, which ran for seven issues (including an introductory issue #0), which did away with the traditional "crashed on Earth 4 million years ago" origin in favour of a slow-burning "hiding in plain sight" storyline with emphasis on human characters, not dissimilar to the approach that was taken two years later by the live-action movie.